With advancement in technology Customer demand and market trends are shifting faster than ever. The ability to predict market trends (an essential contributing factor for the success of Retail & Consumer goods industry) is becoming more complex & challenging.

Intense competition, changing regulations, diminishing margins, Supply chain & Inventory Management pose serious threat & challenge to the growth of industry. Apart from the above mentioned challenges, in order to remain competitive in today's changing world, consumer packaged goods companies also need to ensure that they remain quick in adapting to evolving trends such as shifting consumer demographics, changes in household disposable income, changing purchase behavior, the increasing influence of digital media on brand information and value decisions, and the importance of corporate social responsibility. Hence, in order to succeed in this demanding environment, companies must be agile and maintain control over the complex relationships that exist within supply chains.

Dataquest through its strategies helps industries in the sector with price-competitive, category-leading and consumer-savvy innovative solutions. Our expertise in analytics systems and mobility solutions help our Clients to accurately anticipate and serve ever-changing customer needs. We provide insights which helps organizations to enhance their top line through market entry assessments, new business and product strategies, consumer-level analytics as well as competitive landscaping and brand and media analytics. We also work closely our Clients to realize the margin management goals through dedicated supply chain research support, from spend analytics to sourcing, supplier risk mitigation and beyond.